Regional success in APAC

Home-grown brands from China have been increasingly taking active roles exporting and managing their businesses Internationally. WisdomAsia, being based in China, has been benefiting from this trend with local clients engaging us to help with their international research needs. Being a member of WIN with the supports of highly reputable and top of their class members from around the world surely and certainly helped us…

RED C Ireland and the National Lottery case

RED C in Ireland had an opportunity to bid to become the strategic research partner of the National Lottery in Ireland, but had no major experience in the gaming market. They were up against major multinationals including Kantar Millward Brown, IPSOS and others in the bidding process. In order to help show international experience and expertise in their bid, they asked local WIN contacts and…