WE WIN Regional Meeting | Stockholm, 15-16 March 2017

The WE WIN region (Western Europe) is preparing to host its members in another regional meeting: this year WE are heading north, to Stockholm, Sweden. The event will be held on 15 – 16 March 2018 and coordinated by Barbro Eriksson and Lisa Hagg from CMA Research – Origo Group, our Swedish partner, in cooperation with Europe Regional Leader, Heiner Junker (Produkt+Markt, Germany). The theme of the gathering will be “Agility – the 4th Dimension of…

Women and STEAM (Science, Technology, Engineering, Arts and Mathematics): a topic for gender diversity

Only one woman out of three is enrolled in STEAM courses in higher education and univerisity in Lombardy, northern Italy. A recent Doxa research shows that male students aim more at career, while female students are still influenced by cultural models present in the country. So, it is important to give them concrete examples of both personal and professional success. STEAM subjects are a real opportunity for women…

What’s behind the growth of organics products in Brazil?

Alike mature markets of Europe and North America, demand for organic products is on the rise in Brazil. So it is the number of suppliers, the variety of the portfolio offer, the channels of commercialization, and the multiplication of credentials to reduce information barriers. Are we then reaching the organics nirvana in the global South? Read here the full article from our preferred supplier in Brazil, Market Analysis.

Insight Innovation: Produkt+Markt at Research & Results 2017

Insight Innovation and inspiring exchange for Produkt + Markt, our German member, at this year’s Research & Results trade show (end of October): just like last year, P+M experts went back to Munich to wow trade professionals with inspiring workshops and live demos of some of their market research tools. In case you missed the presentations around online communities, shopper insights and brands coming alive, there are download versions waiting for you. Read…

Urpi Torrado presentation at IIeX (Latam)

On September 27 – 28 the Insights and Innovation Exchange IIeX (Latam) took place in Buenos Aires. Our members from Paraguay, Argentina and Peru (Instituto de Comunicacion y Arte, Voices! Consultancy and DATUM Internacional, respectively) took this opportunity to meet and exchange ideas for new projects in the region. Also, Urpi Torrado from Datum, Peru, was speaker in this event. During her presentation, Urpi analyzed WhatsApp and other asynchronous measurement platforms for qualitative studies.…