Chinese New Year: what worries the consumers?

A Lunar New Year has started in China with celebrations for the Spring Festival across the region in other Asian countries: this is the season when Chinese people gather together, celebrate family reunion, wrapping up what has passed and preparing for a brand new year. It is also the ‘biggest’ occasion for Chinese during a calendar year, as Spring Festival brings with itself the ideas of…

Despite a drop in confidence, a majority think their country will remain a member of the EU

Concern over the European Union is rising in political discussion on different occurrencies. Just a few weeks ago, we published the results of a survey about independence and the various attitudes towards it in different European countries, following the recent events of Catalonia and the historical tensions in other regions with a pattern of independence movements. As part of the same research in seven European…

Design Thinking is taking over the business world

Design Thinking is currently one of the most popular methods when it comes to systematically creative, customer centric innovation. In combination with the proved core competencies of market research, this approach successfully leads to innovative products and services that are tailored precisely to the customers’ wants and needs. But what exactly does Design Thinking even mean? Design Thinking is about thinking and designing ingeniously; at…