Produkt+Markt: Research & Results 2018

Brands, consumers, emotions – True to this year’s Research & Results motto “Ideas for better Insights”, Produkt + Markt, our German member, had again a lot to offer for trade show visitors. From exciting live demos to inspiring workshops, there was quite a lot to discover. First and foremost, there was the premiere presentation of our latest brand research tool at Research & Results: BRAND|GRAPH.…

Produkt+Markt, our German member, trains international design thinkers

Building, crafting, inventing effectively – As an innovation approach, Design Thinking is also becoming increasingly popular with companies. Therefore it is all the more important for us to make our proven methods and our expertise in the field available internationally as well. In order to achieve this goal, we have trained selected WIN partners from five different countries in Design Thinking. In a hands-on seminar,…