What’s better than celebrating the International Research Day the day after gathering together on the occasion of our Annual Conference in Barcelona?

“Just as oil is extracted from the depths of the soil, in the same way in market research data are extracted in raw form and then refined (or rather, aggregated) to create knowledge and generate value”.

It is with this beautiful reflection by Joaquim Bretcha, President of ESOMAR, that today in WIN we celebrate the International Market Research Day. Read the full article here: https://www.researchworld.com/imagine-a-world-without-data/.

Happy International Research and Insights Day!