Market researching: wine-related study in Brazil

In mid-2018, Market Analysis was hired by IBRAVIN (the Wine Institute of Brazil) to develop a pioneering market researching study to map out barriers and opportunities as well as expectations and activities undergone by the different participants of the wine-tourism industry. In addition to extensive desk research and social media data mining of 10,000 observations through twitter, Instagram, Facebook, and blogs they heard 450 wine-tourists…