Chinese New Year: what worries the consumers?

A Lunar New Year has started in China with celebrations for the Spring Festival across the region in other Asian countries: this is the season when Chinese people gather together, celebrate family reunion, wrapping up what has passed and preparing for a brand new year. It is also the ‘biggest’ occasion for Chinese during a calendar year, as Spring Festival brings with itself the ideas of…

Despite a drop in confidence, a majority think their country will remain a member of the EU

Concern over the European Union is rising in political discussion on different occurrencies. Just a few weeks ago, we published the results of a survey about independence and the various attitudes towards it in different European countries, following the recent events of Catalonia and the historical tensions in other regions with a pattern of independence movements. As part of the same research in seven European…

Design Thinking is taking over the business world

Design Thinking is currently one of the most popular methods when it comes to systematically creative, customer centric innovation. In combination with the proved core competencies of market research, this approach successfully leads to innovative products and services that are tailored precisely to the customers’ wants and needs. But what exactly does Design Thinking even mean? Design Thinking is about thinking and designing ingeniously; at…

Attitudes towards Independence in Europe

After the economic crisis that affected the European Union, it seems that an awakening of the cultural and identities conflicts in different European countries has now occurred. In accordance with the last report of the World Economic Forum (WEF), political tensions are being generated, which could be extended to some EU countries. Countries like Spain, United Kingdom, France, Germany, Italy or the Netherlands have already…

Jerusalem as Israeli capital: a spread disapproval

A spread disapproval of US President Trump’s decision to recognize Jerusalem as the capital of Israel is what emerges from a survey conducted by ORB International for GIA at the end of December 2017 to which some of the WIN members participated. Considering the interviewed countries, more than two thirds of the interviewed (71%) disagree with the proposal. Disagreement rises at 94% if we consider the…

Peru and Global Leaders: a view from Latin America

The Peruvian results for the Global Leaders survey (part of 2017 End of Year Survey and collected by WIN member Datum Internacional) show a very favourable view of the Pope: the Head of the Catholic Church has also the highest support in the Latin American region with 75% favour, and in the countries of the European Union (66%). In Peru, according to the net index (favourable…

How Spaniards look at world leaders

The world expressed their opinion on global leaders (read more here). What is the Spanish view? The classification, provided by Instituto DYM, varies in some cases, but not in its two major positions: the most positively valued leader is Pope Francis (net +57), as it receives a 74% approval and just a 17% rejection. After the head of the Catholic Church are left Macron (+27,…

Irish views on global leaders: a clear position towards Brexit

Irish people view Theresa May very unfavourably according to new research on world leaders from WIN, of which RED C is the Irish member. Only German citizens view her less favourable. Overall citizens of both countries see Theresa May very unfavourably, with 68% of the Irish regarding May unfavourably, and just 22% regarding her favourably. Among all EU countries covered, only Italy (net +8) and Poland (+14)…

Money can’t buy you happiness: one Italian in two is happy, despite Italy tops the list of economic pessimism

Doxa results from 2017 End of Year survey reveal a pessimistic scenario for Italy in relation to economic prosperity: those who expect a positive year for the economy of the country are in line with 2016 result (9%), while those who are most pessimistic towards next year’s prosperity show a slight increase (59% from last year’s 57%). The net hope barometer over the past 10…