Design Thinking is currently one of the most popular methods when it comes to systematically creative, customer centric innovation. In combination with the proved core competencies of market research, this approach successfully leads to innovative products and services that are tailored precisely to the customers’ wants and needs.

But what exactly does Design Thinking even mean?

Design Thinking is about thinking and designing ingeniously; at the beginning of the process, this also includes not knowing where the journey will lead. Complex problems are approached systematically, always focusing on the human being and his needs. Therefore it is necessary to allow for constant feedback between the developer of the idea and the target group.

What does this look like specifically?

Design Thinking develops tangible ideas. As early as possible, prototypes are used to achieve this kind of tangibility. The target group immediately examines them closely with regard to their practicality. Subsequently, potential flaws may be eliminated. The goal is to identify flaws and weaknesses as early as possible and to make appropriate changes.

Modelling clay, toy blocks, pens, or Legos – a creative environment is particularly essential to create the aforementioned prototypes. Hence it is perfectly fine if the room suddenly looks like a children’s playroom. Everything imaginable is allowed – from crafting to building to scribbling.

Additionally, the composition of the group of people participating in the Design Thinking workshop is also a crucial factor. In order to facilitate the widest possible range of approaches to the task at hand, it is recommended to have participants from as many different disciplines involved (e.g. occupational groups) as possible.

 

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