Have you ever found yourself in a dilemma, whom, what and when to believe, when it comes to statistical research, predictions, comparisons and analyses that we see increasingly often? In this talk about the lies and truth in statistics you might find an answer to this question – more precisely, in a talk about exit polls and misleading and manipulation done in the Slovenian print and media.

Janja Božič Marolt is a CEO and cofounder of the Institute for market and media research, Mediana, specialized company for creating, planning and conducting the research, founded in 1992. After finishing her study of sociology on the Faculty of Social Science at University of Ljubljana she started her career as a media planner in a company Studio Marketing. She is cofounder of Media Services AGB, company for TAM services and from 2005 representative of ESOMAR – World Association for Market, Social and Opinion Research. She was chief of supervisory board of Slovenian National Marketing Chamber. Mediana joined the WIN Network in 2016.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx.