Produkt+Markt: Research & Results 2018

Brands, consumers, emotions – True to this year’s Research & Results motto “Ideas for better Insights”, Produkt + Markt, our German member, had again a lot to offer for trade show visitors. From exciting live demos to inspiring workshops, there was quite a lot to discover. First and foremost, there was the premiere presentation of our latest brand research tool at Research & Results: BRAND|GRAPH.…

Produkt+Markt, our German member, trains international design thinkers

Building, crafting, inventing effectively – As an innovation approach, Design Thinking is also becoming increasingly popular with companies. Therefore it is all the more important for us to make our proven methods and our expertise in the field available internationally as well. In order to achieve this goal, we have trained selected WIN partners from five different countries in Design Thinking. In a hands-on seminar,…

The future of the job sector: robots and AI

For 89% of companies, robots and artificial intelligence can never completely replace people’s work. On the contrary, they will increasingly have a positive impact on the living conditions of many of us. However, manual work and low professional content will be at great risk. All data in the first Aidp-Lablow 2018 report elaborated by Doxa on robots, IA and work in Italy. 61% of Italian…

Surprisingly, Italian over 60s are active, project-oriented and digital

Vilma Scarpino, CEO of Doxa, presented the data of the “Over 60s and technology” research during the SingularityU Italy Summit 2018. At the second Italian Summit, SingularityU decided to link the exponential technology theme with the Silver market. Here is what Doxa reports in his statement: “In Italy there are 13.7 million 60/80-year-old people, mostly dynamic, curious, modern … and, surprisingly, digital!”. To photograph them…

ESOMAR Representative Award Winner 2018: Urpi Torrado

Congratulations Urpi Torrado, from Datum Internacional in Peru, to be the ESOMAR Best Representative for Emerging Markets 2018 with the WIN Women’s Regional Study in Americas! The study aims to understand and measure the perception of women themselves regarding various topics that involve them (gender situation, social roles, employment recreation, consumption, violence and maternity) identifying patterns of behavior and differences between countries. Thank you for…

Best Paper Award of the 2018 Congress: MARKET ANALYSIS (Brazil)

Over 70 papers submitted, only 12 approved for presentation, and 1 proud winner, MARKET ANALYSIS, who was unanimously voted for the best paper submission and presentation before nearly 400 attendants. The paper entitled “CAREER VERSUS MATERNITY: REGULATING INEQUALITY IN THE LABOR MARKET” reflected the learnings and lessons derived from the Women´s Study conducted in collaboration within the WIN network. In the words of Duilio Novaes,…

The Beirut Annual Conference is approaching!

Called the Paris of the Middle East for its vibrant culture and intellectual life, Beirut is the destination chosen to hold the WIN Annual Conference this year. It’s the perfect moment for the members to gather and experience four days of social events and intense productivity. As the title of the conference states, “from Insight to Impact”, the goal is to exchange views and opinions…