Brands, consumers, emotions – True to this year’s Research & Results motto “Ideas for better Insights”, Produkt + Markt, our German member, had again a lot to offer for trade show visitors. From exciting live demos to inspiring workshops, there was quite a lot to discover.

First and foremost, there was the premiere presentation of our latest brand research tool at Research & Results: BRAND|GRAPH. The tool reveals relationship patterns between consumers and brands with an absolutely novel approach. A new live demo at our booth provided everyone with the opportunity to try it on their own. In addition to BRAND|GRAPH, BRAND|VIEW enabled visitors to go on an adventure as a brand, which allowed them to get to know the playful concept of our innovative brand research tool. Furthermore, visitors had the chance to classify themselves with VAL|LERY by using only six pictures, letting them see how our validated image gallery facilitates segmentation and emotional typology. Last but not least, IN|SPIARY offered a deep dive into the target group including profound insights.

These were our workshops at this year’s Research & Results

CX Measurement: Quite simple in theory, right?

Systematic collection and analysis of customer feedback is an essential component of successful CX management. However, in order to purposefully develop and successfully integrate customer feedback systems, it is important to consider potential obstacles and success factors as early as possible.

In their workshop, Axel Schomborg and Julia Koch used their extensive experience from various CX projects to demonstrate which aspects need to be taken into consideration during project implementation. Furthermore they derived effective and practical tips for daily business.

Presented by Axel Schomborg, Managing Director, and Julia Koch, Senior Research Consultant – Team Leader

Different Thinking for Innovations

If you want to recognise hidden needs and occupy “blue oceans”, you not only have to think differently from your competition; you also need to think differently from what you were accustomed to. Therefore Heiner Junker puts a new perspective on the innovation process: He combines tried and trusted market research tools (Social Media Research, MROCs…) with Design Thinking and systematically focuses every step on the customer’s quality of life. In doing so he raises research to a new level and provides reliable insights for strategic decisions.

Presented by Heiner Junker, Managing Partner

LEH SCAN 2.0 – Shoppers today

Even with increasing digitisation, the POS still holds a special position among all brand touch points, especially in the food sector. In order to gain a better understanding of shopper behaviour, we identified eight types of shoppers in the first LEH Scan six years ago. How have the groups evolved? Which offers delight them? Which POS measures (still) achieve a high impact? Claudia Greischel presented new findings of the updated LEH Scan study.

Presented by Claudia Greischel – Division Director Consumer & Retail Research