Vilma Scarpino, WIN President, has presented today, in Edinburgh, during the ESOMAR Congress, the results of the 2018 WWS on Well-being and good mood, reaching a total of about 32.000 people interviewed in 41 countries.

From her presentation, we can affirm that, in general, we consider ourselves in a good health and we start feeling old around 60 years old.

The challenge for the future is to understand how to maintain engaged the senior population in the society taking advantages of their competences, healthiness, good mood.

Active aging and connected health are both hot topics on which sector companies are developing strategies and communication. In this case, market research industry can be a key partner.