Contact name: Kala Sethu, Executive Director
Address: 47301 Petaling Jaya, Selangor DE Malaysia
Tel: 603 7886 3335; 603 7803 0056
Compass Insights was founded in 2008 by Datin Kalavalli Sethu after 20 years spearheading various leading roles in MNC’s such as Colgate-Palmolive, ACNielsen, Research International etc. Datin Kala followed her passion and founded Compass Insights with a core vision to build clients’ dreams with a positive difference in the way marketing research is conducted, delivered and applied. Having worked with National and International well-known Corporates, she has been trusted as one of the best minds in the Market Research Industry in Malaysia and Singapore.
Datin Kala is a visionary in the true sense and is well-known for her passion in uncovering the meaning and insights behind numbers. Business issues and challenges excite Datin Kala in crafting the right methodology and adopting the best analytical tool to find the most accurate solution. Being multilingual, Datin Kala facilitates group discussion, workshop and training sessions at ease with her participants. Her all-round industry experience and technical expertise as a researcher are hard to match. Datin Kala has served over 100 clients from over 40 industries, both multinational and SMEs.
Datin Kala is a President of Market Research Society of Malaysia (MRSM), member of Association for Promotion of Higher Education in Malaysia (APHEM) and Education Welfare Research Foundation (EWRF). As part of her dream to return her gain to the society, Datin Kala shares insights about personal and business growth through talk shows on Astro & RTM. She also speaks at various forums. Datin Kala holds a Bachelor’s Degree in Economics majoring in Business Administration from University Malaya.